Trends are temporary, but style is eternal. This belief is the heart of all that we do at ‘finethreads’, Our Delhi-NCR based label that is ushering in a revolution by championing responsible consumption through sustainable fashion. We believe that fashion is meant to be treasured and enjoyed — not bought in haste and discarded each time the pendulum of trends swings in another direction. We believe that sometimes less is more and that there is a serene beauty to be found in simplicity.
As the name suggests, ‘finethreads’ was derived from our appreciation for finesse, premium quality, and timeless designs. Striking the perfect balance between meticulous craftsmanship and traditional Indian textiles, every piece crafted at ‘finethreads’ offers the wearer a sublime mix of comfort and chic. Fashion meets functionality in our collections that place the spotlight on contemporary silhouettes with a relaxed, easy fit that never compromises on comfort. Ideal for work and play, these are timeless pieces that you’ll enjoy wearing now and forever.
Synonymous with all things contemporary and feminine, the ‘finethreads’ muse is someone who is not afraid to question the impact of her fashion choices. By choosing to indulge in slow fashion, she is willing to give artisans more time to do what they love. Not afraid to step away from the fast-paced cycle of mass-produced pieces, she is in the quest for one-of-a-kind creations that are a labour of love. Every piece in her wardrobe has a story to tell… for those who choose to listen. And today, when she wears a ‘finethreads’ piece, she is signaling to the world that she is willing to take the first step with mindful choices that are sustainable for artisan communities and the environment as well.
Today, we are rewriting the rulebook by proving that sustainable and stylish needn’t be mutually exclusive designed for the woman who is confident in her own skin, ‘finethreads’ is serving a glimpse at the future of Indian fashion through the lens of sustainability.
We recognize that today’s women are multifaceted and thus we offer varied range of collections encompassing chic regular attires, smart formal garments to vivid occasional wears.
We also work on a made-to-order model to keep a check on excessive inventory which may lead to over production and same pinch run-ins.