Our Story
Step into the world of ‘finethreads’ where fashion meets responsibility, and style meets sustainability. Our story is not just about clothing; it's about a movement towards a more conscious way of living, one exquisite garment at a time.
In a world where trendscome and go like fleeting whispers, ‘finethreads’ stands tall as a beacon of timeless elegance. Inspired by the belief that true style transcends the whimsof fashion, we craft each piece with finesse, using premium quality materials and traditional Indian textiles.
‘finethreads’ is more than just a label; it's a philosophy—a celebration of simplicity, craftsmanship, andmindful consumption. Our collections are a harmonious blend of contemporary silhouettes and classic designs, offering comfort without compromising onstyle. Whether you're at work or at play, our garments are designed to be cherished today and cherished forever.
At the heart of our brand is the ‘finethreads’ muse—a woman who isn't afraid to challenge the status quo. She understands the impact of her fashion choices and embraces slow fashion as a way of life. By choosing ‘finethreads’, she not only supports artisan communities but also treads lightly on the planet.
Our commitment to sustainability doesn't end with our designs. We've reimagined the traditional fashion model with a made-to-order approach, eliminating excessive inventory and the environmental toll of over production. We also transform every last scrap of fabric and material, diverting them from landfills, and breathe new life into them as stunning accessories. Our packaging exclusively utilizes 100% biodegradable materials, completely eschewing plastic in favour of reusable cotton fabric bags.
From chic everyday wear to sophisticated formal attire and vibrant occasion wear, our diverse collections cater to the multi faceted modern woman. Each garment tells a story—one of craftsmanship, passion, and conscious living.
Join us on this journey towards a more sustainable future, where style is eternal, and fashion is aforce for good. Welcome to the world of ‘finethreads’-where every thread tells a tale of beauty, responsibility, and timeless elegance.
About the Founders
Meet the dynamic duo behind ‘finethreads’—Nikhat and Hina, two sisters with a shared passion for fashion and a commitment to sustainability. With Nikhat's expertise as a seasoned textile and fashion designer, coupled with Hina's extensive experience in the corporate world, they bring a unique blend of creativity and business acumen to the table.
For Hina, the journey began with a realization—a realization that the fast fashion industry was sacrificing quality and environmental integrity in its relentless pursuit of profit. This revelation ignited the spark that led to the birth of ‘finethreads’. Hina saw an opportunity to bridge the gap between high-quality sustainable fashion and affordability, making designer ensembles accessible to all who value responsible living.
Nikhat echoes this sentiment, emphasizing ‘finethreads’ departure from the fast fashion model. With a focus on made-to-order designs, they ensure meticulous attention to detail and complete control over quality. This not only eliminates the problem of excess inventory but also reflects their commitment to slow fashion and responsible consumption.
But their dedication to sustainability doesn't stop there. At ‘finethreads’, every scrap of fabric is a treasure waiting to be upcycled into beautiful accessories, such as jewellery, scrunchies, and hairbands. It's a testament to their ethos of waste reduction and creative innovation.
Together, Nikhat and Hina embody the spirit of finethreads’—a spirit driven by passion,integrity, and a belief that fashion should be both beautiful and responsible. Join them on their journey as they redefine the boundaries of style and sustainability, one exquisite garment at a time.
Our Belief
"finethreads"champions ethical fashion and mindful consumption, deeply embedded in our richcultural heritage and artisanal craftsmanship. Each garment from"finethreads" exudes elegance and enduring style, crafted frombreathable fabrics that make them a joy to wear for any occasion, whetherdressed up or down.
Process: SLOWMADE
At the heart of our ethos lies the deliberate pace of creation. Within our studio, a dedicated team of artisans meticulously crafts our garments in small, exclusive batches. Embracing the artistry of slow, handmade processes, every piece is imbued with meticulous attention to detail. Embracing imperfection as a hallmark of authenticity, each garment bears the distinct touch of its creator, ensuring that no two are ever quite the same.
Sustainability: ETHICAL FASHION
Opting out of mass production, we adhere to a made-to-order philosophy, ensuring each garment is meticulously crafted to meet individual needs. This not only prevents inventory overflow, a common woe of over-production, but also mitigates environmental harm. We're committed to upcycling every last scrap of fabric and material, rescuing them from landfills and transforming them into stunning accessories.
Further to our commitment to eco-conscious practices, our packaging exclusively incorporates 100% biodegradable materials, eliminating plastic in favor of reusable cotton fabric bags.
Studio: OURTRIBE
In our vibrant and spacious studio, a team of adept artisans and master craftsmen work diligently to handcraft your exclusive garments in a happy and equitable atmosphere.